Key Responsibilities

• Develop and implement the company's sales strategy to achieve revenue and profitability targets.

• Lead, mentor, and manage Regional Sales Managers, Sales Executives, and Key Account Managers.

• Drive new business development while maintaining and growing existing customer accounts.

• Identify new market opportunities within the transport, logistics, mining, construction, agriculture, and fleet sectors.

• Build and maintain strong relationships with key customers, suppliers, and strategic partners.

• Monitor sales performance, budgets, and profitability across all branches.

• Analyse market trends, competitor activity, and customer needs to identify growth opportunities.

• Prepare and present monthly sales forecasts, reports, and performance analyses.

• Ensure excellent customer service and high customer retention.

• Work closely with Operations, Procurement, and Finance to improve service delivery and stock availability.

• Ensure compliance with company policies, pricing strategies, and sales procedures.

• Promote and uphold the company's values and culture.