WHO WE ARE
Founded in 1987 by Rob Beaumont as a single tyre shop in Wadeville, we have a long standing reputation in the tyre industry for being a resilient force that always puts customer service first.
Our core focus is on providing the best tyre product and associated services to our customers, while remaining competitive and still offering value added solutions. Hence when we say we are customer driven, we mean it!
Over three decades of being a player in the tyre market, we have evolved many times with the changing economic climates and the ever changing needs of our customers.
Through our employment of industry experts, we have a collective wealth of tyre and industry knowledge spanning in excess of 500 years! We understand that each customer has a unique set of requirements and so our product and service offering will always be tailored to suit the individual needs of any operation.
Established in 1990, our first retreading plant quickly evolved and retreading became the core of our business. We have subsequently grown into the largest retreading facility in the world housed under one roof.
We continue to work closely with technology leaders in the retreading industry to increase our capacity to offer the best quality products in the fastest turnaround times.
We strive to reach a level where retreaded tyres provide the same life and performance qualities as new tyres.
Apart from retreading we offer a variety of new tyres. In 2001 after extensive research we determined that tyre manufacturers in Asia were producing products that could compete with established western brands. We began importing products that could be better aligned with our customers’ budgets and operational requirements. Today we import around 80 containers of tyres a month to maintain all our well stocked warehouses spanning in excess of 40 000sq/m.
To underpin our new and retreaded tyre product offering, we provide a range of services related to tyres, including but not limited to a Truck Drive-Thru Centre, A Rim Engineering Centre, Onsite Services, a 24-Hour National Breakdown Service and more.
ATT has come a long way and our commitment to our customers is to become a trusted partner in business, moving forward together.
WHO HEADS UP THE TEAM
Starting as a tyre fitter, Rob soon realised his desire to work for himself. Having noticed a lack of customer service, his focus has always been providing the best possible customer experience. Rob founded ATT in 1987 as a single tyre shop. He has owned and run many different businesses over the years – which all gave him invaluable business knowledge. Rob instilled a culture of exceeding the customers’ expectations and this still rings true in ATT’s assertion of: We are customer driven!
After working for a London-based logistics company for three years, Mike returned to South Africa in 1999 and entered the tyre industry. In 2012, Mike joined ATT as the Chief Financial Officer. With his passion for business and an entrepreneurial spirit, he identified new opportunities for growth. One such opportunity was when he took on an added procurement role in 2013, which opened up the opportunity for our passenger tyre business.
John SmithEND USER DIVISION MANAGER
Steven BradfordEND USER DIVISION MANAGER
Glen BrothersCSO WHOLESALE
Having worked in the sales and service industry where he was one of the first to pilot an on-site invoicing system for a Blue-Chip company, John later joined the tyre industry in which he has gained over 20 years’ experience. John joined ATT in 2003 as a sales representative and was promoted to Sales Manager in 2007. Since then, he was promoted to head up Sales as CSO. John has a passion for sales and service delivery where seeing the customer happy is his own personal motto.
Douglas has been with ATT since 1999 and has over 25 years’ experience in the tyre industry. Starting as the Passenger Centre supervisor, Douglas has worked across many of the divisions over the years. He now heads up Operations which oversees nine divisions within ATT. His passion is to drive ATT as the best tyre supplier in South Africa and to motivate his staff to excel at their jobs.
Steven started his career with ATT as an onsite fitter in August 1994 and today co-manages the End User Division.
“The many years have taught me the “ins and outs” of this industry and yet I still learn on a daily basis.Understanding customer needs, creating simple thought processes, and sticking to the basics, allowed me to grow to my fullest potential and this provided me with the service skills my clients expect. Service is not a negotiation, it is an expectation.”
Glen started Metaforge in 2004 and built it into one of the largest tyre importers in South Africa, which recently merged with Auto & Truck Tyres.
Coming in with experience across the range from Passenger tyres to Giant OTR tyres and reputable knowledge of rim engineering since 1995,
Glen now heads up the Wholesale Division at ATT. “ I believe that you just need to be honest and straightforward in all you do and the rest will fall into place.
Rafiek LaalEND USER SALES MANAGER
Julie GouwsSALES MANAGER WHOLESALE
Gideon Van ZylSALES MANAGER WHOLESALE
Arlene HartleyFORKLIFT SALES MANAGER
Rafiek has been part of the industry since 1986 and started off at ATT in 1988. He left to pursue his own business for 10 years and joined ATT again in 2018 as an End User Sales Manager. His goal is to grow ATT into the best tyre company in South Africa.
Julie joined the tyre industry and started at ATT in 2018. While relatively new to the tyre industry, Julie has a strong corporate sales background from the Financial Services industry as well as the property sector.
“I believe that strong relationships built on trust are key to success in a competitive trading environment.”
Gideon Van Zyl
Gideon started in the tyre industry in 1990 and joined ATT in 2008. Today he runs the Free State, Limpopo, Mpumulanga and neighbouring country territories. “Pride and respect is at the heart of everything I do and I carry this though as my business ethos.”
Arlene heads up the Forklift Sales at ATT. She began her career in tyres in 1989 and joined ATT in 2012. “My customer is the most important person to me and that is what drives my passion to deliver the best service everyday.”